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    am/pm Brand Comes to South Florida

    Rebranding will grow BP's successful West Coast convenience concept.

    NAPERVILLE, Ill. -- BP is piloting its popular am/pm convenience store brand in South Florida. Already highly successful on the West Coast, am/pm c-stores offer a wide variety of choices and quality fresh food and beverages in an attractive retail setting.

    From the "To Go" area, featuring chilled, hot and baked foods, to the "Thirst Oasis" boasting up to 24 different fountain drinks, am/pm stores provide a wide range of choices to meet the needs of consumers on the go.

    "This will add to the more than 900 successful am/pm locations already in operation west of the Rockies and 2,000 sites internationally, helping BP build its network and business, and enabling us to reach more consumers with our products and services," said Polly Flinn, president of BP U.S. Convenience Retail Operations. "With this pilot program, we are bringing together BP's strongest consumer brands under one roof."

    Under the South Florida pilot program, BP Connect company-operated and franchise convenience stores will be rebranded am/pm. The South Florida am/pm offer will include the Wild Bean Cafe, which offers a range of coffees, fresh-baked pastries, made-to-order toasted sub sandwiches, soups and fresh salads. Locations will also sell a full range of Amoco fuels, which have consistently been rated the highest quality in consumer surveys. Longer-term plans for further expansion of the am/pm brand will be decided following the pilot and announced at a later date.

    "By bringing am/pm to South Florida, we are expanding our offer and providing franchisees with the opportunity to be part of a brand with a proven track record of success and growth," said Ben Amante, BP's vice president of franchising in the United States.

    BP markets more than 15 billion gallons of gasoline every year to U.S. consumers through 13,000 retail outlets. The am/pm brand is also recognized internationally, with 2,000 locations in Japan, Mexico, and Brazil.

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