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U.S. consumers are expected to purchase more than $2.1 billion in candy this Halloween season, with the holiday generating the greatest sales volume of sweets for the entire year, according to Nielsen Consumer Panel Services.
Measured as a 10-week period, the Halloween season is expected to see candy sales jump nearly 63 percent compared to the previous 10 weeks.
"Quantities are big, but sizes are small," said Todd Hale, senior vice president of Consumer & Shopping Insights, Nielsen Consumer Panel Services, based in Schaumburg, Ill.
Chocolate and non-chocolate miniatures generated more than a third of its annual dollar sales during the Halloween season last year. The entire candy category saw 22 percent of annual dollar sales in the same period.