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    AJ Silberman & Co. Deploys Custom iPad Sales App

    Distributor rolls out solution to its sales reps and customers in four states.

    INDIANOLA, Pa. – Convenience distributor AJ Silberman & Co. Inc. (AJS) launched a new custom iPad sales application (app) to aid its team of outside sales representatives and its convenience store customers across Pennsylvania, Ohio, Maryland and West Virginia.

    AJS Advantage, powered by VERGE Ignite, replaces traditional laptop-based solutions. AJS selected VERGE Ignite based on its ability to enhance presentations, improve sales processes, accelerate time to market and reduce order errors, while eliminating printing costs. In addition, the technology's analytics functionality enables AJS sales reps and customers to identify sales opportunities via core SKU analysis, along with real-time access to trends and market share figures.

    "We're excited to present our customers with an extraordinary opportunity to have at their fingertips a sophisticated mobile tool that will instantly help increase sales, decrease costs and enrich overall sales and ordering processes," said Lisa Silberman, AJS’ chief financial officer.

    AJS Advantage was up and running in only 90 days, including complete integration with the company's back-end software.

    "VERGE's technology is a perfect fit with our company's core mission, philosophy and heritage of putting customers first and helping them achieve maximum success," added Matt Silberman, vice president of operations for AJS.

    The VERGE Ignite platform by VERGE Retail was designed exclusively for c-store distributors and retailers, based on collaboration with leading c-store distributors.

    "We welcome AJ Silberman & Co. to our growing base of customers who seek technology tailored to meet the unique needs of the convenience store industry," stated Carson Kuehne, VERGE Retail’s chief innovations officer. "We put technology in the hands of users, but not at the cost of relationships -- the VERGE Ignite sales app enables distributors to continue nurturing customer relationships, while improving and automating some of the more tedious, costly processes."

    AJS is a convenience store distributor and wholesale grocer based in Indianola, Pa. VERGE Retail is the technology spinoff of North Carolina-based M.R. Williams Inc., a company with a 35-year history in retail and one of the fastest-growing convenience store suppliers on the East Coast.


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