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Perfetti Van Melle, maker of AirHeads candies, will support several million young soccer players ages five to 19 through its new role as the exclusive non-chocolate candy sponsor of US Youth Soccer for 2007.
US Youth Soccer is the largest youth sports organization in the country, registering more than 3.2 million players annually, and with more than 900,000 coaches, volunteers and administrators in 55 member state associations across the United States.
“We appreciate US Youth Soccer’s commitment to helping kids and teens grow and thrive in a fun, safe and healthy environment," said Pete Healy, vice president marketing at Perfetti Van Melle USA. "We also know that many of those young soccer players enjoy the fun of our AirHeads. It all adds up to a perfect match, and we’re proud to be a sponsor.”
Perfetti Van Melle USA is headquartered in Erlanger, Ky., where it produces and distributes AirHeads bars, AirHeads Xtremes and Mentos. The company is part of Perfetti Van Melle, a privately owned company that produces and distributes candies and chewing gums in more than 130 countries around the world, including Mentos, Frisk mints and Fruittella soft-chew candies.