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    7-Eleven's Morrow Named to Top 100 CIOs

    Honor recognizes positive business performance; c-store executive's resourcefulness cited.

    DALLAS -- 7-Eleven Inc.'s Chief Information Officer Keith Morrow is a winner of the prestigious CIO 100 award from CIO magazine. The 2003 CIO 100 award recognizes organizations around the world that excel in positive business performance through resourceful IT management and practices.

    Morrow shares this honor with CIOs from such companies as Dell Computer Corp., FedEx and Mattel for demonstrating the resourceful use of technology and related assets in a tough economic climate.

    7-Eleven uses technology to differentiate itself from other retailers in the way it runs its 5,800 North American stores, selects and distributes products, works with its suppliers, and communicates with its key stakeholders. Through technology, the company has reduced administrative work for store operators, improved their productivity and more rapidly provided customers what they want, when they need it.

    Since taking the top technology job at 7-Eleven in February of 2002, Morrow established an investment-portfolio approach to initiatives in order to focus efforts on activities that would give the company the highest returns. He reorganized the company's Retail lnformation System development around a rapid time-to-market model creating more predictable costs and more real-time information for the company's stores, key decision-makers and suppliers.

    "We are honored to be included among the CIO 100, and for Keith's resourcefulness to be recognized so publicly," said 7-Eleven President and CEO Jim Keyes. "We believe that with the right technology we are in a better position to anticipate and satisfy the needs of the convenience-oriented consumer."

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