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    7-Eleven Rolls Out AQUISS Beverage

    West Coast stores will launch the performance/vitality product in October.

    DALLAS -- In October, 450 7-Eleven stores from Bakersfield, Calif., to the Oregon border will roll out AQUISS, a performance/vitality beverage made by an affiliate of Phlo Corp., located in Jacksonville, Fla., the manufacturer reported.

    The rollout will include an aggressive sampling campaign to increase awareness among 7-Eleven customers, using the technology and assets of AQUISS, the company stated.

    "We are all very excited about this major 7-Eleven development so early in the distribution process, as its puts AQUISS on the map," James B. Hovis, CEO of Phlo Corp., said in a statement. "This should have a major impact on the revenue of the company shortly and over the long term."

    AQUISS was recently purchased by Palo Alto Egg Co., a customer of Bon Appetit, a food and beverage provider for companies such as Google, Yahoo and Intel, the company said.

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