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DALLAS -- 7-Eleven recently launched its annual Operation Chill program in more than 250 cities and municipalities across the U.S. The program involves law enforcement officers from participating departments ticketing children with Slurpee beverage coupons when they are caught doing good, including actions such as helping another person, deterring crime or participating in a positive activity in the community.
Each coupon can be redeemed for a small Slurpee drink at participating 7-Eleven stores, the convenience chain stated. Operation Chill was developed by 7-Eleven to positively reward and encourage good behavior in children kids during the summer months, and to support law enforcement agencies’ community relations projects.
"This program is a big hit with both law enforcement agencies and kids," Mike Raymond, director of 7-Eleven loss prevention, said in a statement. "Police officers have told us they love having a positive reason to approach kids and thank them for being good citizens."
Since the program’s start in 1995, nearly 10 million Operation Chill coupons have been distributed to law enforcement agencies in the U.S., in areas where 7-Eleven operates stores, according to 7-Eleven. Nearly 800,000 Slurpee coupons will be issued this year.
"With nearly a million free Slurpee coupons available to distribute across the country through Operation Chill, we hope to see a great deal of good behavior from kids in our communities," Raymond added.
Areas already participating in this year’s program include: Los Angeles, San Diego, Sacramento, Orlando, Tampa, Baltimore, Dallas, Denver, Seattle, Salt Lake City and Las Vegas.
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