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DALLAS -- On the strength of "The Simpsons Movie" promotion, 7-Eleven Inc. and its ad agency FreshWorks, nabbed Gold Lion awards at the 55th Cannes International Advertising festival.
In total, the retailer took two out of three Gold Lion awards for its July 2007 campaign in which 12 North American 7-Eleven stores were transformed into Kwik-E-Marts, the convenience store made famous in "The Simpsons" TV series and appearing in the movie.
An 18-member panel, led by Armin Jochum, chief creative officer of BBDO in Stuttgart, Germany, reviewed 1,103 entries from 54 countries in the category won by 7-Eleven.
The latest awards came on the heels of 7-Eleven and its advertising, marketing and public relations agencies receiving top honors from the Public Relations Society of America (a Silver Anvil) and in the Effies competition (marketing communications/ideas that work) for top retail integrated marketing campaign.