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DALLAS -- 7-Eleven Inc. is taking a different approach to "going green" this summer by "hulking" up its stores with green-colored Slurpees, a renamed Incredible Gulp fountain drink and by exclusively selling The Incredible Hulk comic book, created by Marvel Comics.
The aforementioned initiatives are in support of the June 13, 2008 release of Universal Studios and Marvel Studios' "The Incredible Hulk," starring Edward Norton, Liv Tyler, Tim Roth and William Hurt.
"'The Incredible Hulk' is one of Marvel Comics' all-time favorite Super Heroes," Jay Wilkins, 7-Eleven brand manager for Slurpee and fountain drinks, said in a released statement. "With our collectible cups and straws, online contests and in-store promotions, 7-Eleven has become a Super Hero store for young fans of the genre."
Wilkins explained that 7-Eleven, which has a quick cameo in the film, expanded its lineup of "The Incredible Hulk"-themed items at participating stores this month. Among hard-hitting items are the new Slurpee drinks including this month's featured flavor Radiation Rush, a bright green-colored frozen drink flavored like a tropical fruit smoothie made with strawberries, pineapple, lime and a twist of guarana.
Along with three 3D, 22-ounce cups featuring the movie's characters, customers can feast on the Hulk Hero consisting of a half-pound of turkey, cheese and toppings while reading the 28-page "The Incredible Hulk" comic book. The plastic-wrapped special edition, available only at 7-Eleven, features an interview with comic artist genius and Hulk creator Stan Lee, along with pull-out mini-posters.
"Super Hero merchandise is highly collectible, and customers, especially young fans, love the fun and novelty of the movie merchandise created for 7-Eleven," Wilkins said. "The Slurpee cups, spoon-straw figures and comic book offer affordable keepsakes of their favorite movies and characters."