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DALLAS -- 7-Eleven Inc., Sports Illustrated and Alliance, a RockTenn company, teamed up to offer a Brand Graphiti peel-and-stick poster of racing superstar Danica Patrick with the purchase of the 2009 Sports Illustrated Swimsuit Edition.
The 10- by 13-inch posters of IndyCar Series driver Patrick, wearing a white bikini, are available at participating 7-Eleven stores along with the release of the Sports Illustrated 2009 Swimsuit Edition. The promotion is not available in Florida.
7-Eleven is an associate sponsor of Patrick and a primary sponsor of Andretti Green Racing’s Team 7-Eleven IndyCar and driver, Tony Kanaan.
Each participating 7-Eleven store received only 25 copies of the posters as a giveaway to shoppers who purchase the much-anticipated SI magazine. About 151,000 Brand Graphiti peel-and-stick vinyl posters were printed for nationwide distribution.
"We expect this poster to be extremely popular with SI and Patrick fans and to drive rack sales at 7-Eleven stores," said Lyle Einstein, director of business development for Alliance.
Like all Brand Graphiti decals, the Patrick poster is a photo-realistic, self-adhesive graphic that can be easily applied, removed and reapplied without damaging walls or leaving behind sticky residue. The decals can be applied to any clean, dry flat surface.