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    7-Eleven Launches Thanks and Giving Campaign

    Sales of plush animals will benefit St. Jude Children's Research Hospital.

    DALLAS – 7-Eleven Inc., one of the original retail partners of the annual St. Jude Children’s Research Hospital Thanks and Giving campaign, will sell four collectible plush animals—two Labrador puppies and two teddy bears—through the holidays, and $2 from each sale will be donated to St. Jude, the company reported.

    Thanks and Giving asks consumers to "Give thanks for the healthy kids in your life, and give to those who are not." The ultra-soft bears and pups retail for $8.99 each, and 7-Eleven stores have raised more than $400,000 for the world-renowned children’s hospital based in Memphis, Tenn.

    "The St. Jude bears have become a holiday tradition at 7-Eleven, and we expect the new puppies to be just as popular, if not more so, with our customers," Terry McGill, nonfoods category manager at 7-Eleven, said in a statement. "These collectible toys are created exclusively for 7-Eleven, and we have a new one each year that you won’t find anywhere else. During the holidays, it’s an ideal way to support such an important children’s charity and give someone a new friend."

    7-Eleven was among the first retailers to offer a plush bear as part of the annual Thanks and Giving campaign, offering a different bear in each of the previous years it has been involved with St. Jude, the company reported. To the oatmeal- and golden brown-colored bears, 7-Eleven adds yellow and black Lab puppies, each with the St. Jude logo embroidered on one paw and a matching green ribbon and bow around its neck.

    "The children of St. Jude, their moms and dads, and I are thrilled to welcome back 7-Eleven stores to the St. Jude Children's Research Hospital Thanks and Giving campaign" Marlo Thomas, national outreach director for St. Jude, said in a statement. "7-Eleven’s dedication to this holiday campaign helps ensure that St. Jude can continue the lifesaving research and care that has brought hope to so many families."

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