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DALLAS -- America might not witness the National Basketball Association's (NBA) Miami HEAT players sucking on a Slurpee while practicing lay-ups; but will see 7-Eleven sponsor the team's HEAT Xtreme Team, a co-ed slam dunk group that displays its skills during the HEAT's games and other events.
"Basketball is a high-energy, fast-paced game, and many of our customers live life that way every day," said John Moritz, 7-Eleven marketing director. "7-Eleven plays an important role in making their everyday lives a little easier. The partnership with the Miami HEAT is part of a full-court press to reach our customers during their more leisure activities."
The multi-year deal is through 7-Eleven's partnership with Miami HEAT, where the chain will be the "Official Convenience Store of the Miami HEAT." The chain will have advertisements on the team's home court, including its LED displays and HEATV center-hung scoreboard. The company will also sponsor a number of half-time promotions, in addition to distributing coupons at the end of every home game. 7-Eleven will also air radio commercials on the team’s broadcasts in both English and Spanish.
"The Miami HEAT is proud to partner with 7-Eleven, one of the most recognizable and respected retail brands in the marketplace," said Eric Woolworth, Heat president of business operations. "HEAT fans of all ages are familiar with the unique shopping experience afforded at every 7-Eleven, from the morning cup of coffee to the noontime Big Gulp to the late night snack."
Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 7,100 7-Eleven stores in North America. Throughout the world, 7-Eleven operates, franchises or licenses more than 31,000 stores in 17 countries and U.S. territories. During 2005, 7-Eleven stores generated total sales of approximately $43 billion.