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DALLAS -- 7-Eleven will celebrate "7-Eleven Day" this Monday, July 11, by giving away millions of free Slurpees, the company announced.
Participating stores in the U.S. and Canada will offer customers 5 million free 7.11-ounce Slurpees while supplies last. The chain, which operates approximately 41,400 stores in 16 countries, is celebrating its 84th anniversary this year. 7-Eleven first began business in 1927 when a Southland Ice Co. employee started selling bread, milk and eggs on an ice dock in Dallas.
"7-Eleven Day and giving away free Slurpee beverages is our way of thanking customers for their patronage throughout the year and showing appreciation for their support," said Jesus Delgado-Jenkins, 7-Eleven's senior vice president of merchandising, marketing and logistics. "Five million is the most Slurpee drinks we've ever given away in a day; just two years ago, we handed out 3 million."
Boston's Dorchester 7-Eleven plans to hold a "Slurpee-bration" from 8 to 10 a.m. Monday morning that will feature music, free Slurpees and one-minute challenges for prizes such as a $100 gift card, and the national prize of a house party for one Slurpee fan and their friends. The store is located at 730 Morrissey Blvd.
"7-Eleven Day is synonymous with free Slurpee day, because of how popular the Slurpee giveaway has become," added Delgado-Jenkins. "We've been serving free Slurpees on July 11 since our 75th birthday in 2002, and it continues to be a hit with customers. Even without the 5 million free Slurpee drinks, July is the biggest month of the year for Slurpee sales."