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LAS VEGAS -- Among the largest gaming operators with more than 6,500 machines is United Coin Machine Co., which is expanding into taverns, convenience stores, supermarkets and other locations in Nevada, and its Gamblers Bonus brand is recognized in more than 400 locations statewide, according to a report on GamingToday.com.
Those locations include 7-Eleven and Circle K convenience stores, high-profile taverns and restaurants such as Magoo’s, Bully’s, Buffalo Wild Wings, Timbers, Village Pub and Doc Holiday’s, as well as small to medium-size casinos like the Gold Spike, Longhorn, Bighorn and Barcelona.
And the business they generate is significant, according to the report. On an annual basis, United Coin pays out about 33,000 taxable jackpots (W2-G required) worth more than $100 million, and the game of choice for most customers is video poker.
The company even offers a Gamblers Bonus rewards program. In addition to its fully automated player tracking, payouts and bonus systems, Gamblers Bonus has a Cash for Play feature, which allows players to directly convert points for cash, up to $150 per day, the report stated.
Later this month, Gamblers Bonus will launches its latest program, Cash Call, a text messaging promotion for its customers, given its customer database of more than 70,000 people, according to the report.
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