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DALLAS -- 7-Eleven, the creator of America's iconic frozen beverage, is celebrating the practice of flavor mixing and urging its frozen drink fans to become bonafide Slurpee MixMakers.
Using the wide array of colors and flavors available at 7-Eleven stores nationwide, fans can mix and match to create a cool cup of liquid art and a customized Slurpee experience with each drink and then post pictures of their creations on the
"Mixing flavors to create personalized Slurpee drinks is nothing new to Slurpee fans," Rita Bargerhuff, 7-Eleven’s vice president and chief marketing officer, stated in a news release. "MixMaker celebrates the fun of mixing flavors and the millions of combinations that our fans have discovered, each one unique to the mixer or 'mixologist' as we like to call them."
7-Eleven will also mix up the upcoming Slurpee summer season with a MixMaker Summer Concert Series. Alternative-rock headliner Jack's Mannequin hits the stage May 25 at The Roxy Theatre in Los Angeles in the first of four concerts. Boyce Avenue, a band known for its strong acoustic roots and melodic rock sound, also will perform at the Los Angeles event.
The concert series continues around the country with events from May until August. Tickets for each show cost just $7.11, or Slurpee Nation Rewards points can be cashed in for free concert tickets at www.slurpee.com, while they last. Each month, the upcoming concert city and headliner will be announced, and tickets will go on sale immediately.
Assisting 7-Eleven in developing the promotion for the MixMaker program is FreshWorks, its advertising and marketing agency, which is a consortium of Omnicom companies.