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    7-Eleven Breaks the Mold in New York City

    Financial District location takes the typical c-store and kicks it up a notch.

    By Melissa Kress, Convenience Store News

    NEW YORK -- Situated at the corner of John and Pearl streets in New York City’s Financial District is a new 24-hour convenience store that meets the needs of every customer -- from the office worker to the Pace University student.

    The familiar 7-Eleven logo adorns the outside of the store, but once inside, it is immediately clear that this is not your typical 7-Eleven. With clear sightlines, an industrial feel and an extensive fresh food selection, the store reflects the 24/7 vibe of the neighborhood.

    Opened in July, this location does offer traditional convenience store fare, including snacks, drinks, alcoholic beverages and coffee. And of course, this being a 7-Eleven, the store features the retailer’s world-famous Slurpee.

    However, this store takes all of those traditional elements and kicks them up a notch. For instance, taking center stage on the wall to the left of the entrance is an eye-catching craft beer selection. Then, in the right-hand corner is the Slurpee machine that features six flavors, and a fountain drink bar -- resembling, well, a bar -- with four beverages available per tap.

    This 7-Eleven shop also places an emphasis on fresh with food cases containing fruit, pre-made sandwiches, salads and wraps. In addition, the store features a made-to-order foodservice section where customers can find specialty drinks, salads and sandwiches on the menu. Items can be ordered from one of the store's two touchscreen ordering portals.

    What’s more, there’s no need to grab and go. Customers can enjoy their meals from a 25-space seating area while logging on to the store's free Wi-Fi.

    Click through the photo gallery below to see the unique aspects of the store.

    Dallas-based 7-Eleven Inc. operates, franchises or licenses more than 10,110 7-Eleven stores in North America.

    By Melissa Kress, Convenience Store News
    • About Melissa Kress Melissa Kress joined EnsembleIQ's Convenience Store News and Convenience Store News for the Single Store Owner in November 2010. Her primary beats include alcoholic beverages and tobacco. Kress has been a professional journalist since 1995. A graduate of West Virginia University, she began her career in community journalism before moving to business-to-business publishing in 2000, covering commercial real estate.

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