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DALLAS -- 7-Eleven and Orbit Gum are partnering up to offer customers codes for free movie rentals from redbox kiosks, according to OrbitGum.com.
Special Orbit displays that include tear pads are set up at participating 7-Eleven locations. To receive a free rental, customers have to be one of the first 150,000 people to take a code from the pad and redeem it at dvd.orbitgum.com.
7-Eleven is one of several convenience retailers that feature redbox kiosks at their stores. Since launching its first convenience store location in 2006, redbox has increased its channel presence to also include Circle K, The Pantry and ExxonMobil.