Yesway Begins Development of Rewards Program

DES MOINES, Iowa —Yesway, the operating brand of BW Gas & Convenience, is getting the ball rolling on its rewards program by selecting Paytronix Systems Inc. as its customer loyalty program provider.

Yesway will team up with Paytronix to design, develop and launch the Yesway Rewards Program, a proprietary loyalty program that will provide customers with value, the company stated.

"Given that we are on a growth track at Yesway, we were looking for an experienced loyalty program partner that could keep up with us," said Darrin Samaha, Yesway vice president and brand manager. "After a competitive and comprehensive evaluation process, we believe Paytronix is the best choice for Yesway in terms of their platform, their robust reporting and analytics capabilities, and most importantly, their people. We are excited to work with them and deliver a meaningful program for our customers."

Customers can register for and participate in the program by using a physical loyalty card, or via download and registration through a Yesway-branded app.

"The excitement around Yesway’s growth plan is palpable. They have assembled an expert team of industry veterans to focus on an underserved area of the c-store market. Our team could not be more thrilled to help bring this unique chain’s vision to life," said Andrew Robbins, president, Paytronix. "Yesway needs a partner that can scale with it as it hits its growth targets, while drawing out the unique message of their brand. The Paytronix system architecture and product roadmap is perfectly suited to serve the brand’s needs today and into the future."

Des Moines-based Yesway is the operating brand for BW Gas & Convenience. BW Gas is a division of Beverly, Mass.-based Brookwood Financial Partners LLC, a private equity investment firm that specializes in acquiring and managing value-add real estate.