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01/19/2023

Starry Lemon Lime Soda

The new beverage brand is a marquee addition to the North America PepsiCo Beverages portfolio.
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Starry Lemon Lime Soda

PepsiCo is introducing Starry, a soda bursting with lemon lime flavor that delivers a crisp, refreshing bite, to replace its Sierra Mist line. Starry, with the tagline "Starry Hits Different," launches in both Regular and Zero Sugar versions as a marquee addition to the North America PepsiCo Beverages portfolio. The beverage is caffeine-free and available in a variety of sizes at U.S. retailers and foodservice outlets nationwide. In the coming months, the Starry brand will unveil marketing plans, including a national TV commercial, digital and social content, and large-scale sports, culture and entertainment partnerships.

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