the consumer mind

Inside the Consumer Mind

Snacking: The All-Day Opportunity


Americans are spending less on out-of-home entertainment and eating out to mitigate the impact of inflation and rising bills, according to research from NielsenIQ. As they shift toward "hometainment" activities, such as watching streaming services and playing video games, sales of products that pair well with content consumption and gaming are growing. Namely, snacks. NielsenIQ research also shows that more Americans are moving toward snacking and eating smaller meals steadily throughout the day rather than following traditional mealtimes. Other findings include: 

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