NEW YORK and SALT LAKE CITY — The Sinclair Oil Corp. "Dino" will make a prehistoric return to the 89th Macy's Thanksgiving Day Parade this fall.
On Thursday, Nov. 26, the company's mascot will appear in the parade as a 77-foot-long giant balloon in front of more than 3.5 million spectators and a television audience of more than 50 million viewers.
"We are delighted that our iconic Sinclair Dinosaur is returning to New York City and participating in the world-renowned Macy's Thanksgiving Day Parade. With our upcoming centennial anniversary, we feel extremely fortunate to have such a timeless brand symbol that is loved by so many Americans of all ages," stated Sinclair Oil Chairman and CEO Ross Matthews.
Dino first appeared as a 70-foot-long giant balloon in the 1963 Macy's Parade and flew in the annual event until 1976. The original balloon was so popular that it became an honorary member of the Museum of Natural History in 1975.
"The Macy's Parade has always been rooted in history and tradition, and what better way to honor that legacy, as we gear up for our 90th anniversary, than to look back at our history and re-introduce a classic character and fan favorite to a new generation," said Amy Kule, executive producer of the Macy's Thanksgiving Day Parade. "After almost 40 years, we are very excited to welcome back Sinclair Oil's Dino and can't wait to see him take flight once more above the streets of New York City on Thanksgiving Day."
Aside from the Macy's Parade, the mascot appeared as Sinclair's "Brontosaurus" in Chicago during the 1933-1934 "Century of Progress" World's Fair. Dino then reappeared at an exhibit in the Texas Centennial Exposition of 1936, and attracted visitors to the "Dinoland Pavilion" dinosaur exhibition during the 1964-1965 New York's World's Fair. That attraction drew more than 50 million visitors during the 1964-65 World's Fair.