Pepsi Zero Sugar
The relaunched soda outpaced the previous formula in all consumer preference metrics.
Pepsi relaunched Pepsi Zero Sugar with an upgraded recipe that uses a new sweetener system to land a more refreshing and bold taste profile than the previous version. Consumer preference testing found the new Pepsi Zero Sugar outpaced the old formula across the board, including on key metrics such as overall liking and purchase intent. The company coordinated several promotional initiatives in conjunction with the relaunch, including giving away up to 10 million free Pepsi Zero Sugar products throughout the NFL Playoffs and Super Bowl.