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Yoo-hoo, a leading brand in Cadbury Schweppes Americas Beverages' portfolio, is bringing its chocolaty beverage to the freezer case. The company signed a licensing agreement with ice cream maker Matterhorn Group Inc. to market Yoo-hoo fudge pops inspired by the drink, which has been around since 1920. The 3.7-ounce Yoo-hoo frozen fudge pops will be available in grocery, mass, club and convenience stores nationwide this summer. The agreement between Matterhorn and Yoo-hoo was facilitated by Brandgenuity LLC, Yoo-hoo's licensing agency of record.
Cadbury Schweppes Americas Beverages, Rye Brook, N.Y.
(914) 612-4514; www.yoo-hoo.com