Xtra Mart Adds Digital Signage to Stores

NO. GROSVENORDALE, Conn. -- Xtra Mart Convenience Stores will incorporate GoGo Cast's high definition Go-Screen's in 150 Xtra Mart stores throughout Maine, New Hampshire, Rhode Island, Massachusetts, Connecticut, New York, Pennsylvania and Maryland, the vendor reported. The agreement between GoGo Cast and Xtra Mart calls for installation of Go-Screen's digital displays in all of its 150 company operated convenience stores by the end of the second quarter 2011.

"We've looked into digital signage in the past, but we were unable to find the technology that would supply meaningful and informative content to our customers while giving our vendors the opportunity to communicate directly with the consumers of their products," Rob Corona, director of purchasing at Xtra Mart said in a released statement. "GoGo Cast has really done their research. This innovative program will not only enhance our customer's shopping experience, it will also build our customer loyalty and brand awareness."

Xtra Mart will use the screens to engage customers with significant and useful information by using GoGo Cast's exclusive customer and location data to create streaming content that is tailored for each of their locations, the company reported. This solution gives Xtra Mart and their suppliers the ability to reach a captive in-store audience by delivering practical and effective messages at precisely the right time to help influence buying decisions directly at the point of purchase.