You are here
Functional gum reaches a new level with a new line of Trident gum called Xtra Care with Recaldent, by Cadbury. Recaldent, a form of calcium derived from milk, is clinically proven to actively protect, strengthen and rebuild tooth enamel by increasing tooth remineralization above just the salivary stimulation from regular sugar-free gum, the company stated. Trident Xtra Care is available in two flavors -- Peppermint and Cool Mint -- and hits store shelves this month. Single packs have a suggested retail price of $1.49, while multi-packs will cost $3.29, the company stated.
Cadbury North America, Parsippany, N.J.
(800) 524-2954; www.cadbury.com