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The Wrigley Co. is launching new gum and candy products in time for the important summer selling season. These new offerings, which hit store shelves in July 2006, include the Eclipse Big-E-Pak, Life Savers Gummies Fruit Splosions and Winterfresh Winterbursts.
Wrigley's new gum offerings include new flavors and one large packaging innovation. The Big-E-Pak contains 60 pellets of gum (roughly equivalent to five single-serve packages of gum). The Eclipse Big-E-Pak comes in Spearmint and Winterfrost flavors.
Orbit, the number 2 gum franchise, second to Wrigley's Extra gum, gets two new flavors: Lemon-Lime and Crystal Mint. Hubba Bubba Max gets Outrageously Original flavor and Altoids, the curiously strong gum, now comes in two new curiously strong flavors: Spearmint and Wintergreen.
Wrigley also will introduce several new confectionery items, including Life Savers Orange Mints and Sweet Mint, the first new product innovation from the Life Savers mint brand in more than a decade. Additionally, Life Savers Gummies will be offered in new theater boxes, making the number-one gummy brand available in an even more convenient size.
Other new confections include Life Savers Gummies Fruit Splosions, in three different varieties: Traditional 5 Flavor, Sour Cherry and a Variety Pack with Strawberry, Blackberry, Orange and Watermelon flavors. Winterfresh Winterbursts are a new liquid-filled mints with a crunchy mint shell. Creme Savers Desserts come in Cinnamon Bun, Apple Pie A La Mode and Strawberry Cheesecake flavors.
"At the heart of every new product launch is the desire of our consumers for new and exciting candies, gums and mints in unique flavors, packages and formats," said Rory Finlay, vice president & managing director, new confectionery brands. "The new Creme Savers Desserts, for example, illustrate our commitment to dynamic innovation when it comes to simple pleasures and indulgences."