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    Winning Strategies for College Retailers

    New conference, to be held this July, will explore convergence of technology, retailing.

    OBERLIN, Ohio -- The National Association of College Stores (NACS) will debut a new conference this summer focusing on the changes, challenges and opportunities available to college stores, resulting from the convergence of technology with retailing and course materials delivery.

    "Innovate 2007: Approaching the Event Horizon" will be held July 10-11 at the Grand Hyatt Hotel in Tampa, Fla. The conference was named "Innovate" to convey the imperative that the collegiate retailing industry must continuously look for and try new business models and practices, new technology and new partnerships to remain competitive and service-oriented, according to the association.

    "The conference is about embracing change and stepping forward to meet industry changes head on," NACS director of education Tony Ellis said. "Innovate 2007 will aggressively explore the current and emerging collegiate retailing environment and engage and assist attendees in developing winning strategies."

    The conference will combine sessions on digital content delivery and trends in alternative course materials with programs addressing the retail technologies that college stores must embrace to be successful in the future. "Innovate" also will have more opportunities for group discussions to generate outcomes, NACS said.

    For more information, visit www.nacs.org/events/innovate.

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