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    Winning the Battle for the OTP Shopper

    Upcoming webcast will help retailers optimize their strategies and tactics to build loyalty in this growing category.

    JERSEY CITY, N.J. -- The OTP (other tobacco product) categories, particularly cigars and smokeless, continue to generate a higher percentage of convenience store sales and gross margins, even as competition among retailers intensifies and the government steps up anti-smoking regulations.

    Convenience Store News will present an insightful webcast on Oct. 20 at 2 p.m. featuring Tom Briant, executive director of NATO (National Association of Tobacco Outlets) and Mary Szarmach, vice president of Smoker Friendly. The webcast is sponsored by Swedish Match, one of the leading manufacturers and sellers of other tobacco products.

    In this webcast, Joe Teller of Swedish Match will explain how the "best of the best" convenience operators successfully compete to win the OTP shopper, build profitable sales and gain market share. Plus, Briant, the industry authority on federal tobacco regulation, will provide an important update on the latest moves by the Food and Drug Administration to regulate tobacco sales. Szarmach of Smoker Friendly, which represents more than 700 tobacco retailers, will provide a retailer's view of the potential growth and challenges of the OTP category.

    This is critical information that all tobacco retailers need to know. To register for this Webcast, click here.

     

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