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ALBUQUERQUE, N.M. -- Albuquerque, N.M.-based Winners Convenience Stores, operators of 23 units in New Mexico and Colorado, launched a new program called "Winners Best Rewards," which allows loyal consumers to earn points each time they purchase fuel or store merchandise. Each time a point level is reached, the consumer wins rewards such as free drinks, candy, food, phone cards, milk, car washes, tickets or $100 in gift cards.
"We continually strive to give more to our customers," said Jerry Sutton, vice president of retail operations for Winners. "If it's new and a benefit to our customers, we want it first. We feel it is important to reward our loyal customers. Our goal is to make them a 'winner' when they shop at Winners."
Consumers enroll in the program on site and receive a Winner's Best Rewards key tag. Consumers use the key tag each time they purchase fuel at the pump or merchandise in the store. The technology records purchases and advises consumers when they have earned rewards. Consumers use their key tags to print reward coupons that are redeemed in the store. There is no cost to become a member.