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JACKSONVILLE -- Recognizing the impact rising gas prices have on customers, Winn-Dixie Stores Inc. launched a pilot "fuelperks!" program in Northwest Florida, which will provide savings at participating locations, the Jacksonville Business Journal reported.
"The fuelperks! program affords our Customer Rewards Card (CRC) customers tremendous value and helps them stretch their paychecks just a little further during these difficult economic times," Winn-Dixie spokeswoman, Robin Miller, said in a statement.
Miller explained for every qualified $50 purchase customers make using a newly redesigned CRC at one of 11 Panama City locations, they will receive a 10 cents per gallon fuel discount redeemable at any one of 13 area Chevron, BP and Shell locations.
The campaign is a result of a partnership with the Irving, Texas-based Excentus Corp., a fuel-based marketing, technology and integration services company. Winn-Dixie is the company’s 90th U.S. client.
Customers can keep track of their fuelperks by reviewing sales receipts, or by visiting www.winn-dixie.com/fuelperks to review account balances.