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    Winn-Dixie Adds Bonus Rewards to fuelperks!

    Customers can earn discounts up to 20 cents per gallon when purchasing certain products.

    JAKSONVILLE, Fla. -- Winn-Dixie Stores Inc. enhanced its fuelperks! program by now offering "Bonus Rewards." The fuelperks! initiative, which gives Winn-Dixie shoppers who use their Customer Reward Card (CRC) a five-cent per-gallon fuel discount for every $50 in qualified purchases, has saved customers more than $4 million since its launch at the grocer's Panama City, Fla., location in September 2008. Fuelperks! expanded to the Jacksonville, Fla. area last September.

    Now shoppers can earn further fuelperks! rewards discounts of up to 20 cents per gallon when they buy select bonus items at Winn-Dixie stores in Jacksonville and Panama City. The fuelperks! rewards accrue based on purchases and can be redeemed at participating fuel stations.

    The bonus items vary weekly, and are limited to one offer per customer per transaction. Customers can see the bonus items of the week, register for the fuelperks! program, monitor their account balance, and find participating stores and gas stations at www.winn-dixie.com/fuelperks.

    "Winn-Dixie's fuleperks! program is a convenient way for shoppers to save money on two necessities -- groceries and gas," said Mary Kellmanson, group vice president of marketing for Jacksonville-based Winn-Dixie.

    "The addition of Bonus Rewards to our fuelperks! program provides shoppers even more value every time they shop at Winn-Dixie, because they save money on food for their families and gas for their cars."

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