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BUFFALO, N.Y. -- Wilson Farms today said it will once again team up with other local retailers to support the Food Banks of Western and Central New York in the annual "Check Out Hunger" campaign. All 188 Wilson Farms, Sugarcreek and Wilson Farms Xpress locations across New York State will accept $2, $3, and $5 donations from January 19th through February 19th.
This is the sixth consecutive year Wilson Farms has supported the "Check Out Hunger" campaign.
Through the "Check Out Hunger" program, customers can have Wilson Farm store associates add their donation to their bill directly at the check-out with all proceeds going directly to the Food Banks of Western and Central New York. A $2 donation will provide 11 meals to individuals (depending on the Food Bank); $3 provides 16.5 meals, and $5 provides 27.5 meals, according to the Food Bank of Western New York.
"Over the past five years, Wilson Farms has raised more than $145,000 for the Food Banks of Western and Central New York through the generosity our of customers," said Wilson Farms President and CEO, Paul Nanula. "Our team is excited to be a part of this campaign again in 2011, and we are proud to give our customers the ability to make a difference in the lives of their neighbors."
Through the "Check Out Hunger" campaign, Wilson Farms not only raises funds for the local Food Banks, but also awareness of hunger in our communities, Nanula added.