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BUFFALO, N.Y. -- Wilson Farms, Sugarcreek and Wilson Farms Xpress convenience stores in New York donated one day's worth of profits -- totaling nearly $11,000 -- from the sale of hot beverages to the Leukemia & Lymphoma Society.
Customers helped raise $10,736 that will go to the support of blood cancer research, local patient aid and other services provided by the society.
"The outpouring of support shown by our customers on Sept. 12 exemplifies the strength of our local community and what happens when we join together to help an organization in need," said Paul Nanula, President and CEO of Wilson Farms. "We are grateful to our customers for their help in raising money for a non-profit that is so dedicated to funding local blood cancer research, education and patient services."
Additional fundraising will take place later in September and October including the sale of 8-inch plush bears, in-store paper balloon sales and the Light the Night Walk event in Western, N.Y.
The plush bears -- Turkey Bear, Christmas Polar Bear, Candy Cane Bear, Shining Star Bear, Smile Bear, Bear Friends Bear and Always Bear -- will be sold for $5 starting Sept. 16 and staying in stores until Oct. 14.
Paper balloons will be sold in stores through Oct. 7 for $1 or $5 that will support area chapters of the society. Customers who donate money will receive a paper balloon that they can sign their name and display in the store. Five-dollar donations will also receive a red "blood cancer" awareness wrist band and a larger balloon. Dash Markets will also participate in the paper balloon program.
Light the Night Walk is a two mile walk that honors cancer survivors and is also a fundraiser for research and patient services. Participants carry illuminated balloons -- white for cancer survivors and red for cancer supporters. Paul Nanula president and CEO of Wilson Farms and his wife Karen will serve as the general chairmen of the local chapter's event. All stores in Western, N.Y. will form a team of walkers in support of the event. The walk will take place on Oct. 6 and 7 at Genesse Valley Park in Rochester, N.Y. and Delaware Park in Buffalo, N.Y.