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BUFFALO, N.Y. -- Wilson Farms, Sugar Creek and Wilson Farms Xpress stores throughout the state will raise money for the holiday season through the Bells of Hope, a monthlong fundraiser that supports The Salvation Army, the company stated.
"This holiday season we are asking our customers to help us play an active role in the community by purchasing a miniature Salvation Army bell at any of our 198 locations throughout the state," Paul Nanula, president and CEO of Wilson Farms, said in a statement. "At Wilson Farms, it's important for us to support local nonprofit organizations and we are happy to partner with The Salvation Army -- an organization that is always ready to lend their aid when our community is in need. The generosity of our community always impresses me and we hope that through the spirit of giving this holiday season our customers will continue to lend a hand for this great cause."
Beginning Dec. 14, through Jan. 5, 2008, customers to the convenience stores can purchase miniature red Salvation Army keepsake bells for $1, according to the company. All proceeds raised during the fundraiser will benefit The Salvation Army, which provides food, shelter, clothing, job training and other services to people in need, the company stated.
This marks the second year the retailer and the organization have joined for the Bells of Hope campaign. Last year, Wilson Farms helped raise $22,000 for the Salvation Army, the company stated.
"It is because of the generosity of Western New Yorkers and corporations such as Wilson Farms that we are able to help the less fortunate in our community and we are so grateful for the kindness and support of our community throughout the holidays," Sara Bialy, special events coordinator for Salvation Army's Buffalo area services, said in a statement.