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Williamsville, N.Y -- Wilson Farms this month is officially launching a new exclusive proprietary iced coffee and latte brand in select Wilson Farms, Sugarcreek and Wilson Farms Xpress convenience stores and gas stations across New York State.
Refreshing barista-quality lattes and specialty iced coffee drinks are now available at the push of a button without the high specialty shop prices, the company said. The four varieties of gourmet iced coffee and lattes include Mocha Latte, French Vanilla Latte, 100 percent Colombian Iced Coffee and Hazelnut Iced Coffee. The 16-ounce and 24-ounce coffees will be offered year-round with a retail price of $1.69 and $2.19.
"This past spring, we launched our new exclusive Wilson Farms coffee brand brewed with 100 percent Arabica beans in all 198 store locations, and we have now expanded our coffee selection to fit the needs and tastes of our customers," Wilson Farms president and CEO Paul Nanula said in a written statement. "Wilson Farms is excited to offer fresh iced coffee and specialty iced lattes to our customers at a reasonable price. Our new iced coffee line is sure to provide our customers with icy fresh satisfaction."
Wilson Farms' private label gourmet coffee, introduced in May, comes in nine varieties -- House Blend, Columbian Decaf, Dark Roast, Kona, Columbia Supremo, Vanilla Hazelnut Decaf, Hazelnut, Vanilla Crème and Chocolate Raspberry Swirl. The chain also will feature promotional flavors throughout the year. The first was called "Jamaica Me Crazy," a blend of caramel and vanilla.
Since 1969, Wilson Farms stores have evolved to fit the changing needs of customers, and today offer farm-fresh produce, convenient meal solutions, freshly-made sandwiches, gourmet coffee, a wide selection of other beverages and an extensive line of grocery, frozen and dairy products.