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BUFFALO, N.Y. -- Convenience store chain Wilson Farms launched its third annual paper balloon campaign today, which benefits the Women and Children’s Hospital of Buffalo. To participate in the fundraiser, customers can purchase a paper balloon for $1 from any Erie/Niagara Wilson Farms locations, and 100 percent of the proceeds will go to the hospital.
The money raised will go towards purchasing vital hospital equipment. Since its initial involvement in 2007, Wilson Farms and its customers have donated more than $22,000 to the hospital through the campaign, according to the company.
The four-week fundraiser will end Saturday, May 2.
Women & Children’s Hospital of Buffalo is the regional center for comprehensive and state-of-the-art pediatric, perinatal and obstetrical services in western New York.
Wilson Farms Neighborhood Food Stores operates 190 convenience store and gas station locations across New York State.
-- Wilson Farms Sells Bread for Charity