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WILLIAMSVILLE, NEW YORK -- Wilson Farms launches a private label brand of coffee and a promotion, “Free the Coffee,” in its 198 Wilson Farms, Sugarcreek and Wilson Farms Xpress convenience stores in New York state, reported NACS Online.
“Wilson Farms knows coffee is an essential part of the day, and when it comes to selecting coffee beans we strive to maintain the absolute highest standards of excellence,” said Paul Nanula, Wilson Farms president and CEO.
“These days customers have so many choices when ordering coffee, and the idea behind our new product line and ‘Free The Coffee’ campaign is to deliver a great cup of fresh coffee at a reasonable price,” Nanula said in the press release. “We want to free people from all the confusing coffee messages that are out there and offer a place where they can conveniently get a delicious cup of coffee without emptying their wallets.”
The company’s nine varieties of gourmet coffee include House Blend, Columbian Decaf, Dark Roast, Kona, Columbia Supremo, Vanilla Hazelnut Decaf, Hazelnut, Vanilla Crème and Chocolate Raspberry Swirl. Wilson Farms will also feature promotional flavors throughout the year with the first beginning on May 15 called “Jamaica Me Crazy,” a blend of caramel and vanilla.
Wilson Farms’ “Free the Coffee” campaign asks consumers to “stir it up, spread the word and join” the movement by registering at the campaign’s Web site. Participants will receive a coupon by mail for a free insulated 16-oz. travel mug to use at Wilson Farms’ locations. The promotion expires June 9.