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    Wilson Farms Debuts First Chester's Location

    Convenience chain adds the chicken program to its store in Niagara Falls, N.Y.

    WILLIAMSVILLE, N.Y. -- Wilson Farms Food Stores will open its first Chester's location inside its store at 2310 Hyde Park Blvd. in Niagara Falls, N.Y. A special grand-opening event will take place June 26, and include a guest appearance by Chester the Chicken.

    Headquartered in Williamsville, N.Y., Wilson Farms' stores have evolved to meet the changing needs of customers, and today offer farm-fresh produce, convenient meal solutions, freshly made sandwiches, gourmet coffee, a wide selection of other beverages, and an intensive line of grocery, frozen and dairy products, according to a news release. There are more than 200 Wilson Farms convenience stores throughout the state of New York.

    "We are pleased to have Chester's as our branded chicken program," stated Bill Anello, director of foodservice at Wilson Farms. "With Chester's being a strong recognized brand, we feel it will enhance our foodservice presentation, driving sales and profitability."

    The Wilson Farms location will offer Chester's signature menu items, including fried bone-in chicken, chicken tenders, potato wedges and biscuits. It will be open for breakfast, lunch and dinner, offering customers dine-in and carry-out options.

    "Chester's is thrilled to partner with a company such as Wilson Farms, where quality product, exceptional value and outstanding service are shared goals," Kathryn Kudulis, Chester's brand manager, said in a statement.

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