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BUFFALO, N.Y. -- Wilson Farms Inc., operator of 196 Wilson Farms, Sugar Creek and Wilson Farms Xpress branded convenience stores, teamed up with nine other local retailers to support the Food Banks of Western and Central New York in its Check Out Hunger campaign, the company stated.
"Over the past two years, Wilson Farms has been able to raise $75,000 for the Food Banks of Western and Central New York," Wilson Farms president and CEO, Paul Nanula, said in a statement. "We are excited to be a part of this campaign again in 2008 and are proud to give our customers the ability to make a difference in the lives of their neighbors."
The chain's stores in New York state began accepting $2, $3 and $5 donations on Sunday, and will continue through Feb. 23, allowing customers to assist feeding those in need in the local community, according to the company. Customers can add their donation to their bill at the checkout, and all proceeds will go directly to the Food Banks of Western and Central New York.
Depending on the food bank, a $2 donation can provide 11 meals, while $3 provides 16.5 meals and $5 provides 27.5 meals, according to the company.
"We are extremely pleased to once again have area retailers come together for the cause of fighting hunger in our community," Tom Henie, president and CEO of the Western New York Food Bank, said in a statement. "The timing of the drive is ideal since it is the time of the year when our donations are the lowest, but the need seems to be the greatest."
Last year, statewide efforts assisted in raising nearly $600,000 for Check Out Hunger.