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NEW YORK -- Wilson Farms' chain of convenience stores -- Wilson Farms, Sugar Creek and Wilson Farms Express -- will sell a new line of branded sauces, dipping oils and marinades, with the proceeds benefiting the National Center for Missing and Exploited Children.
The all-natural products will feature the Tavern on the Green brand. The Tavern on the Green is a historic New York City restaurant located in Central Park. The restaurant partnered with the National Center for Missing & Exploited Children (NCMEC) to create a new company,
taverndirect.com, which will supply the food products and donate 25 percent of its profits to the NCMEC.
"Extending our brand name for a cause is the right thing for us to do," Jennifer Oz LeRoy, proprietor of Tavern on the Green, said in a written statement. "By supporting such a worthwhile organization, we have a chance to create a measurable change in the lives of many children and families across the country."
Available now are 12 products -- including three signature sauces: the 1870 Steak Sauce, the Central Park Signature Dipping Oil and the Chandelier Chardonnay Marinade. Individual bottles range from $7.99 to $10 and gift boxes of the signature boxes are also available for $33.95.
In addition to the Wilson Farms' chain of c-stores, the sauces and marinades will be available in the Tavern on the Green gift stores in New York City and Wellington, Fla.; Wegmans supermarkets; Total Wine and Bottle King, and American Express employee- and customer-incentive programs.
"I believe this partnership with Tavern on the Green restaurant and taverndirect.com will go a long way in assisting NCMEC with their efforts to help prevent child abduction and exploitation," said John Walsh, co-founder of NCMEC and host of "America's Most Wanted."