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Who's Your Daddy Inc. entered into a distribution agreement with Think Tank Enterprises Inc. to distribute the company’s beverage products to c-stores nationwide.
The announcement by the San Diego-based company follows the production of its "King of Energy" drink to national c-store chain giant Circle K.
Who's Your Daddy offers more than 300 products designed to appeal to young men, women and sports fans. The core business of Think Tank in Bentonville, Ark., is the distribution of licensed goods with niche products in markets such as NASCAR.
Think Tank CEO Chad Smith said his company plans to introduce Who's Your Daddy "King of Energy" drink as the flagship product to its retail customers. "We see lots of products in the marketplace, but seldom do we find a product line or individual product that we believe will have the mass market appeal of the Who's Your Daddy line," he said.
Who's Your Daddy CEO Edon Moyal said the new relationship with Think Tank will achieve the national exposure that the company's been striving for. Based upon the "King of Energy" drink's recent success, Who's Your Daddy has already started to increase production with the addition of its sugar-free version.
Moyal said they're also moving ahead with the rollout of a rebranded Pharb product, an FDA-approved over-the-counter medicine the company bills as "the ultimate hangover relief." In addition to the 55,000 locations through which Pharb is now being distributed, the company intends to distribute it through the same retail chains as the energy drink.