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EL PASO, Texas – Western Refining launched its Express Rewards program at all of its approximately 160 convenience stores in New Mexico, Arizona and Colorado, which uses a consumer RFID key tag that can be used at the pump or inside the store to reward loyal customers with gas discounts, store products, gift cards and more, the company reported. Consumers can earn points and redeem rewards at any of the Western family of brands including Giant, Mustang, Thriftway, Sundial and Western Express.
"Always something free with a fill-up program, we realized we needed a more sophisticated program to move to the next level," said Mike Polo, director of marketing at Western Refining Retail. "After careful evaluation of available loyalty offerings, we found Outsite Networks was by far the most robust and flexible solution, allowing us to customize a truly unique and value-filled program for our guests."
Additionally, consumers can earn double points for paying with cash or debit cards for their fuel purchases. Another unique feature is the FuelPass program that allows consumers who register to scan their key tag at the pump to receive authorization and to avoid having to prepay for cash fuel purchases.