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MUSKEGON, Mich. -- Wesco Convenience Stores, based here, is creating a fully integrated retail and supply chain to enhance its efficiency, improve service and increase customer loyalty.
The 51-store chain is adding Retalix's StorePoint POS, Back Office and HQC solutions, plus a loyalty program, to its existing Retalix PowerEnterprise supply chainsoftware suite and Demand AnalytX (DAX) demand-based inventory replenishment solution.
"Our legacy system was aging and disjointed, and we needed a technology solution and provider that could help us integrate our systems and implement a robust loyalty program. After searching several industry vendors, Retalix was by far the best partner," said Rachelle Osborn, director of technology at Wesco. "We've been successfully using Retalix's PowerEnterprise suite at our warehouse, as well as DAX for inventory management for several years. The addition of StorePoint and Retalix Loyalty should give us the integration we seek, and should improve efficiency and productivity chain-wide.
"We are particularly excited about Retalix Loyalty, because it's the best loyalty solution that we've seen."
Bill Campbell, executive vice president for Retalix USA, said, "Wesco is demonstrating how the integration of technology solutions can provide a truly cost-efficient and highly productive system platform that will enhance all facets of their business and increase the customer shopping experience and overall satisfaction. Their innovative foresight will serve them well by creating a more efficient, demand-based supply chain that should cut costs and increase profitability."
Retalix Loyalty delivers offers, tracks performance and personalizes communications. As an enterprise-wide, real-time, scalable system, the software ties together centralized operations, marketing management, special promotions, IT and the shoppers. Centrally operated, Retalix Loyalty ensures continuity across multiple stores and channels.
DAX is a demand-driven replenishment solution designed specifically for food and fast-moving consumer goods retailers. It is based on Microsoft technologies and includes four core modules: Demand Forecasting, Inventory, Ordering and Analytics. Retailers using DAX have reported significant out-of-stock reductions, decreased inventory levels and lower spoilage of perishable products, Retailix said in a statement.
Retalix Power Enterprise is a solution suite that spans a range of critical business processes for distributors, including enterprise resource planning; advanced warehouse inventory movement and management; business analytics; product delivery and invoice reconciliation; and personal digital assistants for warehouse associates.
Retalix StorePoint is a POS and back office software system that includes integrated forecourt automation for gasoline and commercial fuel, electronic payment software, foodservice, cash and inventory management modules. Retalix StorePoint HQC complements Retalix StorePoint POS and back office by managing sites and providing consolidated business intelligence. Features include central pricebook management, reporting and analytics software to effectively manage a chain's item and price information.
Wesco Inc. began in 1952 as Westgate Refinery Outlet. In 1978 the first convenience store was opened in Michigan. The company has more than 1000 employees with annual revenue of $400 million.