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    Wendy’s Unveils Right Price Right Size Value Menu

    Revamping of the menu coincides with digital, social media outreach.

    DUBLIN, Ohio -- Wendy's revamped its value menu to include up to 18 menu items ranging from 99 cents to $1.99. Now available nationwide, The Right Price Right Size Menu is the largest in the quick-service restaurant (QSR) industry and offers customers options for an entire meal, Wendy's stated.

    "Value is what you get, not just what you pay," said Craig Bahner, Wendy's chief marketing officer. "Consumers are making smart choices how they spend their money. Our new Right Price Right Size Menu is a cut above the competition in variety and taste by offering more flavor and meal options than other value menus."

    The Right Price Right Size Menu offers options that include four different cheeseburgers, three types of chicken wraps, two side salad options, chili, and a chicken sandwich. The variety is so extensive, noted Wendy's, that consumers can create 4,896 trios from the menu.

    The national restaurant chain is also promoting a lower-priced $1.99 Kids' Meal after 4:00 p.m. with healthy side options including apple slices, Juicy Juice Apple Juice or TruMoo Milk.

    "Together with our expanded value menu, we offer quality foods, variety and portion sizes to make the family meal a great experience," added Bahner.

    2013 also marks the year of Wendy's digital expansion including the launch of the "Claim Your Taste" campaign at wendys.com/claimyourtaste. The digital space is part of a three-part digital effort that will run yearlong in support of the revamped value menu, the company noted. "Claim Your Taste" rewards customers when they share their favorite Right Price Right Size value menu items online. Customers may be chosen as virtual spokespersons for their taste claims and their profile pictures and names may appear with their menu selections on Wendy's Facebook page, wendys.com or custom banner ads. Wendy's fans can also sound off on Twitter using #ClaimYourTaste.

    Wendy's is the world's third largest QSR hamburger company. The Wendy's network includes more than 6,500 franchise and company restaurants in the United States and 27 countries and U.S. territories worldwide.

     

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