Wawa Testing Diesel Pumps at New Jersey Stores

MILLVILLE, N.J. -- Wawa is testing the sale of diesel fuel at several New Jersey stores as part of a pilot program that it may consider offering at all its locations.

According to a report by the CourierPostonline, the trend-setting Pennsylvania-based c-store chain started selling ultra low sulfer diesel fuel this week at a south Jersey Wawa, located at Wade Boulevard and East Main Street in Millville, and has added diesel fuel stations at 12 stores across the state.

The program is the result of requests from customers and a shift in the auto industry toward making more cars and trucks that run on diesel, said Norman Turiano, Wawa's senior manager for fuel marketing. Wawa sees its potential customer base in delivery drivers in small box trucks and owners of foreign luxury cars that run on diesel, he told the CourierPost. And while most Wawa stations are large enough to accommodate 18-wheel tractor-trailers, the company isn't looking to attract trucking companies, according to the report.

If the pilot is successful, all of Wawa's 575-plus stores could add diesel pumps within two years, Turiano said.