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PHOENIX, Ariz. -- Wawa Inc. purchased and installed more than 2,000 Hypercom Corporation’s Optimum L4100 high-speed card payment terminals at its 540 retail stores in Delaware, Maryland, Pennsylvania and Virginia.
Hypercom is a supplier of card payment devices based on the L4100's advanced functionality, including the ability to support contactless payment systems that speed checkout by eliminating swiping and signature requirements.
The Hypercom terminals are configured to Wawa's specifications to accept magnetic stripe credit/debit cards and smart cards as well as contactless cards or key fobs that communicate with the terminal without any physical contact. These contactless systems utilize embedded radio frequency identification (RFID) tags to securely transmit consumer account information over radio frequency waves.
"We switched our payment terminal business to Hypercom because the L4100 gives us a strong feature set, flexible configuration, and a combination of security and reliability that we did not find in any other unit we evaluated," said Guy Festa, manager of store automation for Wawa. "All of our checkout counters are now equipped with the Hypercom product and ready to accept the new contactless forms of payment for faster checkout."
The Optimum L4100 features a changeable bezel enabling retailers to incorporate their own branding, integrated signature capture, an optional compact flash card slot and an optional EMV Level 1 and 2-approved smart card reader. The terminal is Visa PED compliant and can handle credit, debit, gift, loyalty and EBT (food stamp) cards and electronic check conversion.
"The fact that Wawa selected Hypercom over their incumbent supplier is a strong endorsement of our L4100 terminal as well as of our reputation in the industry," said O.B. Rawls IV, senior vice president of North America Sales for Hypercom Corporation. "These are clear competitive advantages that we expect will continue to build our business."