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WASHINGTON, D.C. -- Wawa signed an agreement to license Applied Predictive Technologies' (APT) Test & Learn Management System, including APT's latest product, Market Basket Analyzer, the tech company reported.
"APT's analytically powerful software suite matches our emphasis on the importance of fact-based decision-making for operational, marketing and real estate issues," Chris Gheysens, CFO of Wawa, said in a statement. "The Test & Learn approach provides us with a clear strategic advantage, allowing us to hone in on the initiatives that will maximize our time and capital investments."
Wawa chose APT after a brief pilot of in-market tests conducted to evaluate a range of merchandising, real estate and operational issues, the company reported.
"Wawa has a history of providing high-quality products, attentive customer service and community building," Patrick O'Reilly, president and COO of APT, said in a statement. "We at APT are pleased to be working closely with Wawa to help the company continue to deliver outstanding one-stop shopping experiences and improved return-on-investment at the same time."