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    Wawa Names Winners in Hoagiefest Contest

    Meanwhile, company celebrates new store opening with hoagie-building contest for charity.

    WAWA, Pa. -- As convenience store chain Wawa's second-annual Hoagiefest campaign draws to a close, it named winners in its Hoagiefest video and song contest, where Wawa fans could create songs and videos dedicated to the brand and its hoagies for a chance to win Wawa Shorti-sized hoagies for a year.

    To enter the campaign, consumers could upload their videos to Wawa's microsite dedicated to the Hoagiefest campaign—www.hoagiefest.com. Once uploaded, visitors to the site could view and vote on the videos and songs.

    The winning videos were (click the name to view the video on the Hoagiefest microsite):

    -- First place: "Sub-Terranean Hoagie Blues"
    -- Second place: "I Love Wawa"
    -- Third place: "The Hoagiefest Experience"

    The winning songs were:

    -- First place: "THE Wawa Rap"
    -- Second place "Gotta Have a Wawa"
    -- Third place: "Don't Call 'Em Heroes"

    The creators of the first place song and video won the opportunity to have the song and video featured on Wawa.com and Hoagiefest.com, and/or used in a Hoagiefest radio commercial; supplies for a 'Hoagiefest-style' party, including Wawa hoagies and bottled beverages, Hoagiefest beach towels, CDs and t-shirts, an appearance by Wawa mascot Wally Goose and a DJ, with up to 40 additional guests; a year's worth of Wawa Shorti Hoagies in the form of Wawa gift cards; and a Wawa Hoagiefest Prize Pack.

    Second place winners received a 'Hoagiefest-style' party, Wawa Shorti Hoagies for a year and a Wawa Hoagiefest Prize Pack. Third place winners were awarded Wawa Shorti Hoagies for a year and a Wawa Hoagiefest Prize Pack.

    In other Wawa news, the company recently celebrated the opening of its newest location—in Wilmington, Del.—with a "Hoagies for Heroes" hoagie-building competition between the Mill Creek Fire Department and a team representing the United States Marine Reserves, DelawareOnline.com reported.

    "We have a very strong relationship with the New Castle, Del., community, and we look forward to seeing our friends and neighbors at our new location," said the store's general manager Nate Perry. "Our hoagie for hero’s competition is a fun way to celebrate our store and thank our local heroes for giving back so much to our community everyday."

    Proceeds from the Aug. 7 event will benefit community charities. On that day, Wawa executives and local officials will cut a ceremonial ribbon to commemorate the official opening of the new store. Following the ceremony, the sandwich-making contest will begin, with the winners being the team that makes the most hoagies in three minutes, the report stated.

    Wawa will give the winning team a $1,000 donation on their behalf to the charity of their choice, while the second-place team will also win a $500 charitable contribution on their behalf, according to the Web site. The Marine Reserve charity is Toys for Tots and the Mill Creek Fire Department will compete for the National Fallen Firefighters Fund.

    The new Wilmington Wawa features the convenience chain's prototype store design, with 4,700 square feet of retail space along with a gas island. It features the chin's proprietary items including coffee, a full-service deli, bakery and private label dairy, juices and teas.

    Related News:

    CSNews Exclusive: Wawa Celebrates Hoagiefest in New Jersey

    Wawa CEO: "We're Doing OK"

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