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WAWA, Pa. -- As Wawa Inc.'s surcharge-fee ATM transactions approach the 1 billionth mark, the c-store chain is hosting a Billion Dollar Savings Parade.
Partnering with PNC Bank, the c-store operator has helped customers save more than $1.3 billion in potential ATM surcharge fees, the company noted. The April 14 parade, led by Howard Stoeckel and PNC Regional President Bill Mills, will proceed down Arch Street in Philadelphia and conclude with a ceremonial 1 billionth transaction by historic Philadelphian, Ben Franklin, at the 17th and Arch Wawa store.
Philadelphians dedicated to savings will march alongside Wawa customers, store associates, Philadelphia police officers, Wawa mascot Wally Goose, as well as mascots from other regional favorites, including Tastykake, Herrs and local minor league baseball teams. A Mummers band will provide entertainment, the retailer noted in a statement.
Participants will walk up a red carpet leading to a PNC Bank ATM dressed up in a tuxedo to market the occasion. Ben Franklin will read a declaration asserting everyone's inalienable right to surcharge-free banking before making the ceremonial transaction.
"While most people associate Wawa with quality products and the coffee and hoagies they can't live without, for many customers, Wawa's surcharge-free ATMs are a way of life," Stoeckel said. "We have three times the traffic to ATMs in our stores than all other banks in the region have to their ATMs. Our ATMs have truly become a source of convenience and savings that our customers can't live without and we are thrilled to celebrate our commitment to providing customers with the highest level of value and convenience possible."
For a week following the parade, Wawa customers using any PNC Bank ATM at Wawa stores will have a chance to win a Wawa beverage instant-win golden coupon for a free 16-ounce Wawa iced tea or fruit drink with each transaction. The coupons will be dispensed randomly out of Wawa ATM machines in all 570 Wawa stores.
Wawa began its banking partnership with PNC Bank in 1985. In 1996, Wawa implement its ATM program in all stores, never imposing an upfront surcharge.
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