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    Water Shortage Dampens Car-Wash Mood

    Western Carwash Association President calls for greater conservation efforts.

    DOWNEY, Calif.-- The president of the Western Carwash Association (WCA) said inadequate water resources across the country poses the most serious obstacle to future growth in the car-wash industry.

    In his monthly online column called Mike's Musings, Mike Greenwich outlined some of the challenges confronting the car-washing industry.

    "The biggest problem facing our industry is the lack of water throughout most of the country," said Greenwich, whose organization represents operators in Arizona, California, Nevada, Oregon and Washington. "The topic is extremely critical in many regions of the country."

    He noted how the West Coast endured a severe drought for years and has never fully recovered. Other parts of the country, including the Northeast, imposed harsh watering restrictions for the summer due to a lack of rain.

    "All of this means that business and residents throughout the country need to conserve water NOW before it's too late," Greenwich said. "For several years, the WCA has been a leader in conserving and reclaiming water in our industry. We must get the message across to all people, organizations, and states that professional car washes are part of the solution, not part of the problem."

    To read Greenwich's complete report, visit www.wcwa.org/files/A2President.doc.

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